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When brand ask an expert to post a photo or video of themselves using brand's products and tagging brand in it. For e.g. Instagram Stories.

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Experts are usually asked to test the product in front of the camera for the first time and comment on the product quality.

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When Brand partner with an expert to mention brand's products or services in their content. In this the product doesn’t become the sole focus of the post.

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Affiliate links are posted on social media by an expert, and when someone clicks on the link and buys the product, the expert gets a commission.

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Brands and enfluencers offer the followers some products or services in exchange for likes, comments, tags, etc.

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When businesses partner with social media experts to promote their products or services, they often give the influencers discount codes to share with their followers.

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Brand pays a social media expert to create a post or video about their product or service. Brand may also offer the expert a free or discounted product in exchange for promoting the brand.

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Brand accepts the blog entries or invite experts to write a post on their blog rather than promoting the post on their social media channels.

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